Decoding the Startup Ecosystem: A Practical Guide to Industry Verticals & Topics
Explore the taxonomy framework we use to classify the European startups and tech companies in our database.
Every company in our database is tagged using three types of categories, each answering a different question: Vertical Sectors (which industry does it build for?), Horizontal Technologies (what technology is it built on?), and Cross-Cutting Tags (what broader theme does it belong to?). A single company can carry a mix of the three — for example, a solar-monitoring startup using AI could be tagged Energy & CleanTech (vertical), Using AI (horizontal), and ClimateTech (cross-cutting).
🧭 Vertical Sectors
33Industry-specific categories that describe who the company builds for — the market or customer base it serves, from healthcare to construction to the maritime industry.
BioTech
Technologies and applications using or modifying living materials. Largely "Red biotech" focused on human health (vaccines, monoclonal antibodies, genetic engineering, stem cell therapy, precision medicine). Also covers agricultural and environmental biotech (GM crops, biofertilizers, bioremediation).
MedTech
Devices or software to improve medical care, diagnosis, treatment, and patient outcomes (medical imaging devices, implantable medical devices, medical robotics, surgical assistants, remote patient monitoring systems).
HealthTech
Healthcare information technology solutions (hospital management platforms, telemedicine, electronic health records, e-health platforms). Also includes MedTech and Red BioTech companies.
FinTech
Technologies to improve and automate financial services delivery and management (mobile payment apps, robo-advisors, peer-to-peer lending, crowdfunding, digital banks, cryptocurrency exchanges, trading platforms, accounting and cash flow management software).
InsurTech
Technology-driven solutions to transform and improve the insurance industry (digital insurance platforms, usage-based insurance models, claims processing automation, insurance comparison platforms, AI-powered underwriting).
RegTech
Technology to facilitate compliance with regulatory requirements across industries (compliance management software, regulatory reporting tools, risk assessment platforms, KYC and AML compliance tools).
LegalTech
Technological solutions to streamline legal processes, enhance legal services, and improve access to justice (legal practice management, document automation, online legal marketplaces, AI-powered contract review).
HRtech
Technologies optimizing human resource management processes, recruitment, and employee engagement (human capital management software, applicant tracking systems, employee wellness platforms, HR analytics, onboarding and training platforms).
EduTech
Innovations through digital tools and platforms for teaching and learning (online learning platforms, learning management systems, educational apps, virtual classroom software).
GovTech
Technology to improve the delivery of public services and enhance government operations (open data platforms, e-government services, digital identity, urban planning solutions, emergency response and disaster management).
AgriTech
Technologies to enhance agricultural sustainability and productivity (precision agriculture, farm management software, agricultural drones, soil sensors, vertical farming, agriculture monitoring). Also covers next-generation farms and urban farming (hydroponics, vertical and urban farming).
FoodTech
Technology-driven solutions for food production, distribution, and consumption (food delivery apps, restaurant management software, food traceability systems, meal kit delivery, cultured meat, agricultural biotechnology, alternative proteins).
Mobility & Transportation
Transportation technologies and new mobility services (electric vehicles, ride-sharing platforms, autonomous vehicles, micro-mobility solutions, Mobility-as-a-Service platforms).
Logistics & Supply Chain
Technologies to optimize supply chain and logistics (route optimization software, warehouse management systems, blockchain for supply chain transparency, transportation management systems, last-mile delivery platforms, freight marketplace platforms).
MaritimeTech
Advanced tools and solutions for the maritime industry (navigation and positioning systems, maritime communications and connectivity, port and terminal management systems).
Aerospace & Space
Technologies, products, and services related to space exploration, aviation, satellite communications, and aerospace engineering (small satellites, aircraft manufacturing, space telescopes, Earth observation, geospatial data).
DefenseTech
Military technologies or defense systems used by armed forces to protect national security and conduct military operations (weapons systems, drone inspection).
TelecomTech
Technologies applied in telecommunications (5G networks and equipment, fiber-optic infrastructure, VoIP solutions, mobile virtual network operators).
ConstructionTech
Innovative solutions to improve efficiency, safety, or sustainability in the construction industry (Building Information Modeling, sustainable construction materials, construction management software, sustainable concrete).
PropTech
Technology solutions in real estate and property management (property management software, real estate marketplaces, tenant experience platforms, property data analytics).
Smart Building
Technology integrated into residential living to enhance quality of life (IoT devices, smart home automation platforms, smart thermostats, home security systems, voice-controlled assistants).
Smart City
Businesses driving innovation for smarter, more sustainable cities (smart infrastructure, urban mobility solutions, IoT-enabled city management platforms).
RetailTech
Technology to optimize retail operations, enhance customer experiences, and drive sales (e-commerce platforms, point-of-sale systems, inventory management software, retail analytics).
FashionTech
Technologies integrated into the design, production, or distribution of fashion products (wearable technology, sustainable fashion solutions, personalized shopping experiences).
Hospitality & TravelTech
Technology solutions for the travel and hospitality industry (online travel agencies, travel management software, hotel management platforms, travel planning apps, tourist experience platforms).
SportsTech
Technologies and solutions to enhance sports performance, training, analysis, and fan engagement (wearable fitness trackers, gym apps, sports analytics platforms).
Gaming & Esports
Companies active in gaming, including virtual reality gaming, cloud gaming platforms, and esports tournament platforms.
Media Entertainment & Audio Tech
Technology-driven solutions for content creation, distribution, and consumption across media, music, and audio (streaming platforms, video production tools, podcasting platforms, AI-generated music, music rights management, creator-economy tools, digital art, live events).
Marketing & AdTech
Technologies involved in promoting and selling products or services, and advertising technologies (AI-powered chatbots, social media marketing, SEO tools, CRM software, programmatic advertising platforms, lead generation tools).
Smart Manufacturing
Technologies applied in manufacturing processes (industrial IoT, additive manufacturing / 3D printing, robotics automation, digital twin, predictive maintenance software).
Energy & CleanTech
Technological solutions for clean energy production, storage, efficiency, and sustainable practices (solar energy systems, wind and hydrogen, battery storage, smart grid technology, EV charging).
WaterTech
Technologies for water management, treatment, and conservation (water purification, wastewater treatment, desalination, leak detection, water quality monitoring).
PetTech
Technologies or solutions to enhance the well-being, health, safety, and enjoyment of pets and their owners (GPS pet trackers, pet food delivery platforms).
⚙️ Horizontal Technologies
13Categories that describe what technology a company is built on, regardless of the industry it serves — these building blocks cut across most of the vertical sectors above.
AI & ML Infrastructure
The building blocks that power other AI products, sold to developers and companies rather than end users (foundation models, LLM APIs, training and inference infrastructure, MLOps, vector databases, agent frameworks).
Using AI
Companies that leverage artificial intelligence — machine learning, large language models, computer vision, or generative AI — as the core differentiator of their product or service. Unlike infrastructure players (which build AI models and tools), "Using AI" companies apply AI to deliver value in a specific domain: AI-powered diagnostics, intelligent automation, AI-driven content generation, predictive analytics, smart customer service, and more.
DataTech
Companies primarily focused on handling, managing, processing, storing, analyzing, or securing data. Includes data storage, data management and governance, data security, data analytics, business intelligence, big data and machine learning.
Cybersecurity
Technology solutions to protect digital assets, networks, and information systems from cyber threats (threat detection software, encryption tools, network security appliances, identity and access management platforms, penetration testing services).
Digital Identity & Trust
Technologies to verify who someone is and prevent fraud (identity verification, biometric authentication, digital ID, KYC onboarding, fraud prevention).
DevTools
Software applications, frameworks, and services designed to enhance the productivity and effectiveness of software developers.
Robotics & Autonomous Systems
Robots and autonomous systems that sense, decide, and act in the physical world (industrial robots, autonomous mobile robots, drones, cobots, robotic arms).
IoT & Sensors
Connected devices and sensors that collect and transmit real-time data (industrial sensors, connected devices, edge computing, telemetry, remote monitoring).
XR & Immersive
Virtual, augmented, and mixed reality technologies (VR headsets, AR applications, immersive 3D simulation, mixed-reality training tools).
Web3 & Blockchain
Blockchain-based technologies for decentralized applications (crypto, DeFi, tokenization, smart contracts, NFTs, digital wallets).
Quantum & Semiconductors
Quantum computing and semiconductor technologies (qubits, quantum encryption, chip design, nanotechnology).
Photonics & Optics
Technologies built on light and optical systems (lasers, photonic integrated circuits, optical sensors, display technology).
Advanced Materials
Innovative materials engineered for new performance or sustainability properties (biomaterials, bioplastics, nanomaterials, composites, novel coatings).
ClimateTech
Technologies addressing the climate crisis — reducing CO₂ emissions, adapting to climate change, or restoring biodiversity. Covers mitigation, adaptation, pollution prevention, circular economy, and biodiversity protection (waste management, renewable energy, carbon accounting, alternative proteins).
Circular Economy
Technologies or services designed to minimize waste and maximize efficient use of resources by maintaining products, components, and materials in continuous loops of reuse, recycling, and regeneration.
Silver Economy
Technologies or services addressing the challenges and opportunities of aging populations (remote monitoring systems, fall detection devices, medication management platforms, retirement planning, social networks for seniors).
Marketplace
Two-sided platforms that match supply and demand and typically monetize through commission (peer-to-peer platforms, listings marketplaces, buyer-seller matching platforms).
SaaS
Cloud-based software delivery model where software or platforms are accessed over the internet on a subscription basis.